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  • Alexander McQueen launched the Gothic advertising campaign

    The British fashion house Alexander McQueen introduced a new advertising campaign, shot in the Gothic style. Images published on the website of the brand.

    The shooting took place in the Shetland Islands (north-east Scotland).

    The author of the photo sessions became Jamie Hawkesworth and face of the brand - the Argentinian model Mica Arganaraz. In dresses from the new collection she posed on the background of uninhabited wastelands, dilapidated farms and seascapes.

    Alexander McQueen - British fashion house, specializing in the production of clothing, shoes and accessories as well as perfumes and underwear. Founded in 1992 by designer Alexander McQueen. During the show, he has wrapped models in cellophane, used images of witches and ghosts, as well as the models picked up grotesque makeup. After the death of McQueen's art director for the fashion house became Sarah Burton.

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