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  • Fantastic video of IKEA have done without furniture

    The most beautiful video in this week introduced the Swedish furniture company IKEA. Advertising campaigns of this brand have always been visual perfection, but this time the Swedes have outdone themselves.

    Roller announces the collection of IKEA , which will appear in stores only in 2017, and at the moment is not ready yet. That is why in shooting had to do without traditional for the furniture retailer demonstrations interiors.

    Surreal work Nike Extension Studio fascinates the viewer from the first frame. "We wanted to show what it looks like an empty house with IKEA eyes and create a mysterious, but joyful and interesting atmosphere which is inherent arrangement of apartments," - said the project's creative director of agency Nikolai Fremming.

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